The average real estate agent is around 56 years old and the average first time home buyer is near 30 years old. Do you think you have what it takes to keep this generation of tech savy buyers engaged? I came across this post that I feel EVERY agent over 40 years old should read. The Generational Divide, a Look Into the Life of a Millennial a “Monday Morning Mobile” Article by Christine Perkins. You hear how technology is changing in our industry but the way Christine Perkins writes about her tech habits has an in-your-face truthfulness that I love! Be sure you read the full article before proceeding.
The lessons that I learned from Mrs. Perkins candid approach are this:
1-If you meet a 30 something at an open house follow up with helpful info via text….not phone call
2-Suggest that clients download the Pru KC GPS enabled app for their home searching
3-Get an i-pad and use it when working with both buyers and sellers
4-Use QR codes to take potential clients to unexpected places with valuable information
5-Film SHORT informational videos for buyers and sellers
6-Click here to see how your website and blog look on your clients mobile devices.
7-Be a person of value on Twitter and Facebook
My husband was seen in the emergency room for a knee injury recently, and when I requested a set of his x-rays to take to the orthopedic surgeon, they handed me a CD. It was not that long ago that I was an x-ray tech spending a large portion of my day in a dark room. Now x-rays are all digital. It made me think about all the techs that I worked with that were 40 plus. I thought how they must have been frustrated with the change from dark room to computer. It dawned on me that using the new latest and greatest technology was not an option but a requirement. I am amazed at how some agents feel using technology in real estate is an option, not a requirement. Just a thought.
Its your choice to thrive or survive!