What Did I Miss? 4-23-19

How is the market?

Clay/Ray Counties
Clay/Ray County sales were down for the month by 15.8%. Units were at 485 versus 576 last year. Year to date, unit sales are down 18.6%, with 1,192 units this year versus 1,464 last year. The average sales price for the month was up 10.0% from last year, with an average price of $231,103. Year to date, the average price is up 6.5%. The average price is $224,256, versus
$210,486 last year. New listings were down 126 units to 518 or 19.6% from last year’s 644 units. Inventory is down 4.8% from last year and is running at 923 units. Inventory is up 82 units from last month.

Platte County
Platte County sales were down for the month by 20.8% from 2018. Units were at 191 versus 241 last year. Year to date, unit sales are down 27.2%, with 448 units this year versus 615 last year. The average sales price for the month was up 10.1% from last year, with an average price of $288,571. Year to date, the average price is up 14.2% from last year. The average price is $280,069 versus $245,198 last year. New listings in Platte County were down 97 units to 201, down 32.6% from last year’s 298 units. Inventory decreased 19.6% from last year and is running at 469 units. Inventory is up 7 units from last month.

Sales for the entire Heartland area were at 3,734, down for the month by 6.6%. Year to date, sales were down 9.4% for a total of 8,726 for 2019.
The average sales price for the month was up 3.8% from last year, with an average price of $242,843. Year to date, the average price is up 4.1%. The average price is $237,317, versus $227,898 last year. New listings were down 578 units to 4,292 units, down 11.9% from last year. Inventory decreased
5.0% from last year and is running at 7,821 units. Inventory is up 577 units from last month.



Tracy is on the Scholarship Committee for the Rotary Club in Liberty and “Butt Buster” is their largest fundraiser of the year. Last week they were able to award $25,000 to four very deserving high school seniors, and that money comes directly from this annual event.
How can you help or participate? Easy! All she needs from you is a commitment to buy a lunch ticket for $10. Then, she will personally deliver a delicious lunch to you at the office on Wednesday, May 15th.
Box lunch consists of: Boston Butt, backed beans, chips, bread and bottled water. Can’t beat that for $10! AND, your $10 goes directly to our local kids for college. EVERYONE WINS!!
Please email Tracy at tmoran@kansascityhomes.com if you would like to participate and she will get you added to her delivery list. Payment by May 9th is appreciated – cash or check. Checks should be made out to Liberty Rotary Club.
Thank you for the support! Her personal goal is to sell 40 tickets – Who’s hungry?

Tech Department Update

Sean Ferrell from our Tech department has taken a job with another company within the Kansas City area. We are sad to see him go but are very excited that this opportunity will help advance his career. We wish him all the best. His last day will be Friday, April 26.

Upcoming classes on Greenhouse

Digital Marketing Center – Creating Marketing Materials
Date: Thursday, May 9
Time: 2:00 p.m.- 3:00 p.m. ET
BHGRE gives you a site where you can create listing flyers, newsletters, postcards, and other digital and print material.  Come learn how easy and customizable the Digital Marketing Center really is.  Click here to enroll.

Digital Marketing Center – Creating Marketing Campaigns
Date: Monday, May 13
Time: 2:00 p.m.- 3:00 p.m. ET
Did you know you can create drip campaigns for digital and print right from the Greenhouse?  The Digital Marketing Center Campaigns module allows you to harness all the power of the Digital Marketing Center to set up drip campaigns and monitor the effectiveness of those campaigns.  Join us to see how easy setting up a drip campaign can be.Click here to enroll.

The BHGRE Print Marketing Center
Date: Thursday, May 16 
Time: 2:00 p.m. – 3:00 p.m.
Join Matt Irwin of XpressDocs to see what options XpressDocs can provide you in your print and social marketing, right from the Print Marketing Center of the Greenhouse

Using PinPoint
Date: Tuesday, May 21
Time: 2:00 pm – 3:00 p.m. ET
How would you like to have an exclusive database of brand-loyal consumers to marketing your listings to?  That’s PinPoint! In this class, learn how to search for those consumers, how to create eye-catching listing presentations, and customize your postcards to get that listing sold in record time.  Click here to enroll.

Using the BHGRE Social Tool
Date: Wednesday, May 29
Time: 2:00 pm – 3:00 p.m. ET

Social media posting made easy!  Come see how the BHGRE Social Media tool can allow you to share BHGRE content, photos, your listings, and original social media posts, too.  All for no cost!  Click here to enroll.

Zap Agent Essentials
Date: Wednesday, May 22
Time: 11:00 am – 1:00 p.m. ET
The Zap Agent Essentials course provides an initial overview to get you up and running with Zap and is ideal if you’re just starting out with Zap, just starting to integrate Zap into your business, or your company just launched Zap.  Click here to register.


Upcoming classes at BHGKC

Home Suite 201 | April 23 @ 1:30pm – 3:30pm | Corporate Training Room

Customize and edit existing emails and create new campaigns. Learn the basics of editing your agent website during our hands-on workshop. Explore your new mobile app dashboard and learn how to share you mobile app. Instructor: Devyn Fossey, Marketing Coordinator


WORKSHOP: Creating With Canva | April 24 @ 9am – 11am | Liberty Office

Canva is one of the best online tools to easily create professional flyers, social media graphics and marketing pieces. Canva’s drag-and-drop feature and templated layouts make designing consistently stunning graphics easy for everyone. Learn how to use the platform and the ins and outs of creating attractive marketing pieces in minutes. *Prerequisite: Creating a Personal Brand Workshop and/or your own branding files created. Instructors: Christian Zarif/Alex Goering


WORKSHOP: Your Online Profiles | April 25 @ 1pm – 3pm |

Corporate Training Room

During this workshop we will go through the top 5 platforms that will appear when you are Googled by potential clients to set up your profiles and ensure consistency across them. Platforms included: KansasCityHomes.com, BHGRE.com, RealSatisfied, Realtor.com and Zillow. You will need to come with: A laptop, high resolution profile picture (digital), your pre-written bio and if applicable, your personal branding images (cover photo preferred). Instructor: Christian Zarif


Navigating the New Construction Process | April 26 @ 9am – 11am

Corporate Training Room

Brush up on the ever-changing new homes sales process. From forging a good working relationship with the new sales agents, navigating new home/builder contracts, managing client expectations throughout the building process and avoiding pitfalls. Instructor: Janet Rao


Mastering and Managing Social Media | April 29 @ 9am – 11am

Prairie Village Office

“Managing Your Online Presence” and “Social Media 2.0” are now combined into one class focused solely on maximizing your social media. From where to be, what to post and how to find it, we will cover all things SOCIAL. In depth look into the new BHGRE “Social Tool”, a free platform now available to help you aggregate content and easily share to multiple channels. Instructor: Christian Zarif


Open House signs

SIGN ORDER: We just confirmed with our vendor that we should be receiving signs in the next week. I am hoping that they are under promising and over delivering and we get them sooner. We will get them out to your agents as soon as possible


New Local Newsletter

We are excited to have a monthly newsletter available to all agents through our Home Suite CRM. To send to your leads please add them to the shared – Kansas City Homes eNewsletter.

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How to add leads to the newsletter group: 

  1. Click CRM in the upper right corner after logging in. 
  2. Click action mode. 
  3. Select your leads or click ALL at the top menu.
  4. Click Groups.
  5. Click Kansas City Homes – eNewsletter from the menu on the right.

Liberty Bridge Constuction

Be sure to give yourself ample time when showing in Liberty!


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