What Did I Miss? 5-14-19

How is the KC Real Estate Market?

APEX

Registration is open for APEX 2019! This invite-only event, now expanded to include Silver and Nomination award-winning agents, will be held October 16-18 in Aspen, Colorado, at the beautiful St. Regis Resort. Join us for advanced-level learning sessions, idea sharing breakouts to help you transform your business and unforgettable networking events designed to celebrate your success!
Space is limited! Registration will sell out once the hotel is at capacity.

Approved Suppliers on Greenhouse

SPECIAL OFFER FROM AT&T, VERIZON, AND SPRINTAs part of the Better Homes and Gardens Real Estate network, you are eligible to receive great discounts including 20% off your qualified monthly charges with AT&T, Sprint, and Verizon. To register for your discount and access additional offers, visit the Approved Suppliers page in the Greenhouse here.

JOIN REALOGY AND BHGRE AT NYC PRIDE MARCH


The 2019 Pride March, which commemorates the 50th Anniversary of the 1969 Stonewall Uprising, will take place at noon on Sunday, June 30th from 26th Street and 5th Avenue. With over 150k marchers in attendance, Realogy and BHGRE would like to invite you, your friends and family to join us in marching in the World Pride Parade. For those who live, work or plan to travel to NYC in June, we hope you will join us in this momentous occasion supporting the LGBT community. Participation is free, but limited to the first 400 people who sign up.

Greenhouse Training

Digital Marketing Center – Creating Marketing Campaigns
Date: Monday, May 13
Time: 2:00 p.m.- 3:00 p.m. ET
Did you know you can create drip campaigns for digital and print right from the Greenhouse?  The Digital Marketing Center Campaigns module allows you to harness all the power of the Digital Marketing Center to set up drip campaigns and monitor the effectiveness of those campaigns.  Join us to see how easy setting up a drip campaign can be.Click here to enroll.

The BHGRE Print Marketing Center
Date: Thursday, May 16 
Time: 2:00 p.m. – 3:00 p.m.
Join Matt Irwin of XpressDocs to see what options XpressDocs can provide you in your print and social marketing, right from the Print Marketing Center of the Greenhouse

Using PinPoint
Date: Tuesday, May 21
Time: 2:00 pm – 3:00 p.m. ET
How would you like to have an exclusive database of brand-loyal consumers to marketing your listings to?  That’s PinPoint! In this class, learn how to search for those consumers, how to create eye-catching listing presentations, and customize your postcards to get that listing sold in record time.  Click here to enroll.

Using the BHGRE Social Tool
Date: Wednesday, May 29
Time: 2:00 pm – 3:00 p.m. ET

Social media posting made easy!  Come see how the BHGRE Social Media tool can allow you to share BHGRE content, photos, your listings, and original social media posts, too.  All for no cost!  Click here to enroll.

Zap Classes

Zap Specialist Updates & Best Practices
Date: Wednesday, April 17
Time: 12:00 p.m. – 1:00 p.m. ET
This 1-hour webinar is offered monthly and keeps you up-to-date on the latest Zap enhancements. The session includes live demonstrations as well as tactics to assist you in engaging your agents with Zap.  Also features a Zap Specialist discussing their unique successes in engaging their agents on Zap.  Click here to register. 

Zap Agent Essentials
Date: Wednesday, May 22
Time: 11:00 am – 1:00 p.m. ET
The Zap Agent Essentials course provides an initial overview to get you up and running with Zap and is ideal if you’re just starting out with Zap, just starting to integrate Zap into your business, or your company just launched Zap.  Click here to register.

BHG KC Annual Golf Tournament

Welcome, Kevin

I would like to inform everyone that we have hired Kevin Johnson as our new Desktop Technician.  Kevin is already hitting the ground running.
You can still use the helpdesk phone number (913-661-1411) and email address (helpdesk@kansascityhomes.com) to reach the tech department.

BHG KC Ranking Through April

Teams

1- Tradition Home Group

10- The Rao Goup

13- Heartland Homes KC

17- KC Local Homes

22- Coldren Real Estate Partners

25- Generations Real Estate Partners

Individuals

12- Tiffany Allen

16- Paige Scheetz

REALTOR Magazines 30 Under 30

Check out the FB Live here.

https://magazine.realtor/30-under-30/alexander-goering

Upcoming BHG KC Training

CE It’s the Law | May 15 @ 1:00 pm – 4:00 pm | Corporate Office

3 REQUIRED Core hours KS Brokers 3 ELECTIVE hours all others in KS and MO RSVP REQUIRED

Dotloop Ninja | May 16 @ 9:00 am – 11:00 am | Liberty Office

Join this Dotloop class for a start to finish overview on utilizing the system and how to save yourself loads of time with some advanced tricks. This class will teach you more about Dotloop than most of your peers know. Why not #BeBetter with this incredible tool? Instructors: Joanna Williams/Alex Goering

Marketing by Mail | May 20 @ 9:00 am – 11:00 am | Prairie Village Office

Learn the ins and outs of using mail to enhance your marketing. You’ll discover the print marketing tools offered by the company including: xPressDocs, PrintTime/DMS, PinPoint and DIY. This session will teach you how going “old school” with mail marketing can reap big rewards for your business in 2019. Instructor: Patrick McDowell


RealTrends Article

IT’S EASIER TO KEEP AN EXISTING RELATIONSHIP- by Warren Dow

NAR’s 2018 Profile of Home Buyers and Sellers outlined that 69 percent of sellers would definitely use their agent again, but only 24 percent do. Homebuyers: 74 percent would use the same agent, but, still, far fewer do. Where is the disconnect? A simple question with a simple conclusion: It is far easier and less expensive to keep an existing relationship than to build a new one. THE MOST IMPORTANT TOOL They say the best CRM is the one an agent uses. A CRM is designed to keep your contacts organized, but it’s also designed to help keep your communications, follow-ups, and tasks organized, as well. That’s why a quality CRM is arguably the essential tool in your marketing tool belt. However, all too often we pay to capture leads, engage them with a few manual emails, and then stop following up because we think they don’t want to work with us. Alternatively, we get the opportunity to help them with the biggest purchase of their life and give them a closing gift hoping that they’ll remember us years later during their next sale. Brokerages need to train their agents on how to leverage their technology infrastructure to develop and automate an effective follow-up cadence that generates repeat and referral business. NO REPLACING PERSONAL CONTACT Technology can’t replace a personalized note from you, but it can help automate other valuable ways to stay in front of your customers. Drip marketing campaigns can nurture your leads before they’re ready to buy or sell, sending a series of emails with useful information based on where the lead is in the process. You can use the same drip marketing tools to send out coordinated and timely information post-transaction as well. Do you want to send a follow-up after your buyers have been in their new home one month? Three months? Send monthly market insights? Provide a complimentary comparative marketing analysis (CMA) on the purchase anniversary for customers each year? Absolutely! But as our database grows, all of these manual follow-ups start falling by the wayside. We need to use the technology at our fingertips to make sure we’re replicating our recipe for success and continuing to stay front and center with reduced manual intervention. SERVICES TO SAVE TIME Third-party services can be beneficial in saving time and improving engagement as long as they’re branded to the brokerage and agent. There are a wide variety of options to share helpful content that reminds your past customers that you’re still here to help them when they’re ready for their next purchase or sale. Groups like MooveGuru send your leads free home-related, money-saving offers during the home buying/selling process and then continue to deliver branded offers related to homeownership month after month. Service for Life generates and sends monthly or quarterly branded newsletters to your leads and past customers. One solution isn’t going to work for your complete database. I am an advocate of multi-channel marketing and engagement. By combining manual touch points with various automated ones, brokerages can keep their agents front and center with content that is timely and valuable both pre- and post-transaction. The life of a lead is continually evolving, and the content we send them at various points throughout the relationship must be timely and useful. It could be years before we help a past customer with their next purchase, so leveraging technology in the right way will help improve lead conversions, repeat business, and most of all, it will help save your agents a lot of time!

Warren Dow is the VP of Business Development at Peabody & Smith Realty based in New Hampshire. Warren has over a decade of leadership experience in real estate software and services. With a degree in behavioral neuroscience and a back-ground in technology, consumer engagement, and marketing strategy, Warren offers a unique perspective in brokerage efficiencies with a client-first mentality.

Lead Generation

Breakthrough Broker helps real estate agents with free marketing templates, instructional tools, current news, and more.

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