What Did I Miss? 6-9-15

What’s Happening at BHG KC?

Personalize funny videos and birthday eCards at JibJab!

We have 99 agents within the company that have already qualified, with 14 in the Northland. Congrats to Ben Carter, Gary Trester, Jacqueline Coldren, Jason DeLong, Jana DeLong, Lorrie Eddins, Mark Rao, Janet Rao, Paige Scheetz, Pam Winfrey, Denise Childers, Tiffany Allen, Karen Hagen and Bob DeTray! Don’t forget to join us at the invitation only Recognition Club Trip Fiesta at 8101 College Blvd July 9th from 4:30-6:00. Each agent will receive their personal trip packet and the travel agent will give specifics on Secrets and Playa Mujeres. Congrats to everyone who qualified!

Distinctive CollectionWant Your Distinctive Collection Listing Featured in the Digital Magazine? -  The Marketing Department is now accepting submissions for the next issue of Distinctive Collection digital magazine.  Distinctive Collection listings in Kansas City are those luxury homes priced at $600K or more.  Send your submission (address, MLS #, and a minimum of five higher resolution photos – one should include the front of the house) to marketing@kansascityhomes.com no later than end of day, Friday, June 19.  The digital magazine will go live no later than Wednesday, July 1.  (Note: If your Distinctive Collection listing is shown in the current e-magazine, just let us know that you’d like to keep it in the magazine.  Simply send us an email with the address/MLS # and let us know 1) re-run with no changes or 2) re-run with the following changes . . . then list any changes.)

$25 Off VHT Services – Our national VHT representative was here this past week and kicked off a new promo at the sales meeting we attended.  From now until 6/30/15, you can receive $25 off your next VHT order by using promo code: BHGRewardNM.  Order photography services by emailing support@vht.com, calling Client Services at 800-790-8687 or using our custom order form https://www.vht.com/order/kansascityhomesorder.html.

What’s Happening at BHG National?

Reminder: Ninja Selling Five Part Series – Join National Ninja Selling Trainer Terri Johnson for this 5 part series.  Ninja Selling is a system that is based on a philosophy of building relationships, listening to the customer and helping them achieve their goals. It is less about selling and more about helping people solve their pain and pleasure. Classes will be held on Mondays from 1-2pm EST on June 8, June 29, July 6, July 27 and August 17.  Visit the Greenhouse at mybhggreenhouse.com to sign up for these classes in the Be Better University.  

Ends June 15th: “Backyard of your Dreams” Sweepstakes - Between now and June 15th, consumers can enter to win $2,500 and a consultation with outdoor design expert and Better Homes and Gardens Real Estate Dream Team member, Carson Arthur. You can stay top-of-mind by sharing the sweepstakes with your customers and prospects.  To visit or share the sweepstakes, use this link: http://bit.ly/1IlQqxQ.

BHGRE Named Real Estate Brand of the Year - On 6/2, Better Homes and Gardens® Real Estate announced that it has been named “Real Estate Agency Brand of the Year” as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity tracker that measures and compares brand health among more than 1,400 brands across nearly 150 categories. As a leading lifestyle real estate company, Better Homes and Gardens Real Estate received the highest cumulative ranking within the real estate category based on consumers’ perception of its familiarity and quality as well as consumer consideration of brand interaction. Read complete article. Unfortunately, advertising this accolade in any way, including on our own website, is outside the Harris Poll licensing agreement. 

BHGRE Releases Findings From LGBT Homeownership Study – Better Homes and Gardens® Real Estate in partnership with NAGLREP (National Association of Gay and Lesbian Real Estate Professionals) has released survey findings from a first-of-its-kind national LGBT study dedicated to homeownership. Little information has been available about this population segment’s preferences, aspirations and mindset surrounding the home buying process and homeownership in general. With the Supreme Court ruling on marriage equality pending and June being LGBT pride month, these findings are very timely and important as the consumer landscape continues to change. Key Findings: Nearly nine out of ten (89%) LGBT homeowners and three out of four (75%) LGBT non-homeowners think homeownership is a good investment 81% of LGBT survey participants feel a ruling for marriage equality will make them feel more financially protected and confident – key milestones along the path to homeownership For current LGBT homeowners, the top motivation for purchasing a new home is living in a better city or neighborhood (76%), having a bigger home (57%) and getting married (56%) For LGBT non-homeowners, achieving personal finance goals are most important to becoming first-time buyers, specifically saving for a down payment (86%), maintaining a stable job (84%) and qualifying for a mortgage (83%) The exceedingly top neighborhood priority for LGBT respondents is safety (88%) 73% stated strong concern about some aspect of housing discrimination, either in purchasing a home or renting A national press release was issued last Wednesday (5/27).  Complete survey findings can be downloaded via the NAGLREP website. Missouri Association helps answer questions in a video on their Keeping it Legal video series entitled Same Sex Couple Property Rights. http://www.missourirealtor.org/riskmanagement/legalline/keepingitlegal?CLK=6a21c0ae-7632-4032-b6f8-27496f2e7e1d

What’s Happening in Real Estate?

NAR Home Buyer and Seller Generational Trends Report 2015 - Earlier this year, NAR released its Home Buyer and Seller Generational Trends Report 2015.  If you haven’t taken a look at this report, here are some key findings: Among all generations of home buyers, the first step in the home buying process is looking online for properties for sale. Gen Y is most likely among generations to also look online for information about the home buying process, while the Silent Generation is most likely to contact a real estate agent as a first step. The frequency of internet use in the home search process was directly related to age. Younger buyers are not only more likely to use the internet during their search, but they also use the internet more frequently during their home search process. Older buyers are more likely than younger buyers to be more occasional users during their home search. Younger buyers were predominately referred to their agent through a friend, neighbor, or relative, while older buyers were more likely to use an agent again that they previously used to buy or sell a home. After finding the home they wanted, Gen Y and Gen X expect to live in their home for 10 years before moving on. Younger Boomers and the Silent Generation expect to live in their home for 15 years and Older Boomers plan to live in their home for 20 years. It should be noted that expected tenure is generally longer than actual tenure in home. (Gen Y typically owned their home for five years while Older Boomers and the Silent Generation owned their homes for 13 years before selling.) Overall 88 percent of recent buyers financed their home purchase. Nearly all (97 percent) of Gen Y buyers financed compared to just 61 percent of Silent Generation buyers. All age groups of sellers are most likely to find their selling agent by referral from a friend, neighbor or relative or use an agent that they previously used to buy or sell a home.

Increasing Production

We recently met with an investor that will buy homes on behalf of a potential buyer (that currently can not buy because of credit or personal situation) and lease the home back to the buyer for up to 5 years. The buyer has the ability to purchase the home at any time during the 5 year period at a pre-disclosed price. The only commitment for the buyer is a one year lease. The renter actually picks out the home after he or she is pre-approved for the rental program and the investor buyers the home on their behalf. Here are a couple of the requirements:

  • List price must be between 100-550K
  • Property must be a single family residence with no pool
  • The home can not be a short sale, auction or foreclosure
  • Must be a minimum of two bedrooms and less than 3 acres
  • The home can not have major structural issues or pervasive mold

The renter (or potential buyer) must meet the following requirements:

  • Have a minimum credit score of 520
  • Over 50K in annual household income
  • Stable employment
  • No history of eviction or felony
  • No pending bankruptcy

Any of our agents have the ability to represent the investor in transaction when you bring them a renter. We feel that this company could potentially increase your transactions significantly this year. If you have someone that is looking for a rental because of credit, relocation or potential divorce to name just a few you could make your 3% up front and the renter gets to pick out a home that they love and avoid moving twice.

Check out our new listings.

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