What Did I Miss? 8-22-17

How is the Market?

Clay/Ray Counties

Clay/Ray County sales were down for the month by 4.2% from 2016. Units were at 520 versus 543 last year. Year to date, unit sales are down 3.5%, with 3,556 units this year versus 3,686 last year.

The average sales price for the month was up 4.3% from last year, with an average price of $208,265. Year to date, the average price is up 5.5%. The average price is $199,696, versus $189,266 last year.

New listings were up 21 units to 669 or 3.2% from last year’s 648 units. Inventory is down 10.6% from last year and is running at 1,243 units. Inventory is up 29 units from last month.

Platte County

Platte County sales were down for the month by 12.4% from 2016. Units were at 213 versus 243 last year. Year to date, unit sales are down 5.5%, with 1,555 units this year versus 1,645 last year.

The average sales price for the month was up 15.1% from last year, with an average price of $265,235. Year to date, the average price is up 6.1% from last year. The average price is $250,045 versus $235,719 last year.

New listings in Platte County were up 14 units to 279, up 5.3% from last year’s 265 units. Inventory decreased 12.3% from last year and is running at 664 units. Inventory is up 5 units from last month.


Sales for the entire Heartland area were at 3,599, up for the month by 2.3%. Year to date, sales were down 0.2% for a total of 25,018 for 2017.

The average sales price for the month was up 3.8% from last year, with an average price of $231,580. Year to date, the average price is up 6.3%. The average price is $226,543, versus $213,112 last year.

New listings were up 2 units to 4,383 units, up 0.1% from last year. Inventory decreased 12.8% from last year and is running at 9,516 units; and is down 134 units from last month.

Platte County fastest-growing county in Missouri

PCEDC Staff News

Platte County’s growth continues to outpace all other counties in Missouri, according to US Census Bureau estimates.

In the most recent estimates, Platte County’s population had grown to 98,309, an increase of 10.1% since the 2010 Census and the highest amount all 114 counties. Since 2000, Platte County’s population has grown 25%. To see how all Missouri counties did in the most recent estimates, please click here.



BHG Night at the K


This should be a fantastic night for our company…we are aware that the KC Chiefs have their opening game against New England Patriots ( in New England ) and I wanted you to know that “Burnsie” has two large TV’s on the travelling smoker…a large tent will be up with about 100 chairs so if anyone wanted to watch the Chiefs they would have that opportunity as well.


BHG Golf Tournment

Rescheduled for September 21st. More info to come.


Fall Distinctive Collection – Now Taking Submissions

The Marketing Department is accepting submissions for the Fall issue of Distinctive Collection digital magazine. Distinctive Collection listings in Kansas City are those luxury homes priced at $600K or more. Send your submissions (address, MLS #, and a minimum of five higher resolution photos – one should include the front of the house) to the marketing department no later than end-of-day, Friday, September 15. The digital magazine will go live in early October.


Hype Your Happy Home Owners

Did you recently help a client close on a home? Did you take pictures? We’d love to feature them on our social media accounts. Just email your pics, along with who’s in them to marketing@kansascityhomes.com. We’ll post them on social media and tag you and your happy home owner.


Current DocuSign Users:

Just a reminder. The BHG DocuSign contract ends on September 1, 2017. At this time I have not heard from a number of you regarding your participation interest because of this it looks like the cost may go up past the $192.50.

If I have not received an email from you indicating a YES or NO that you are participating please email back to me your interest level in continuing with DocuSign.

Also, I have received a number of checks. If you sent over your check to me already I am holding onto those until our final count.

I did speak with several of you & said to hold off sending your check. Go ahead & send those to me so we can get our final count. If we don’t have the participation necessary I will send your check back to you.

(as of right now) Your check for $192.50 is due to me no later than August 28th made out to BHGRE. I apologize for the inconvenience, but we can’t bill for DocuSign payments.

Thank You,

Polly Clark


Veteran’s Community Project



We are excited to announce the Veteran’s Community Project postcards are done can be found on Print Time – Marketing Materials. We have three choices to choose from. Take this opportunity to send to your COI and let them know you are participating in the Veteran’s Community Project and they can donate on behalf of BHGRE or if you would like to make a donation on their behalf let them know.


New Riders


Looking to have your yard signs stand apart from the competition? Now you can with Better Homes and Gardens® Real Estate’s unique sign riders. As innovators in the industry, we created rider options to show our network’s personality and catch the attention of potential buyers. Tell buyers your listing is “Looking for Love” or that Love at first showing does exist” with these riders that will be sure to catch the attention of anyone passing by.

These new riders can be purchased from our sign vendors Dee Sign, Oakley Signs and Graphics, and Lowen Sign Company via the Marketing->Signage page on the greenhouse.


Upcoming Training


Expect Better: Time Management

Date: Wednesday, September 20 1:00 p.m. to 2:00 p.m. EDT

Time is a precious thing for real estate agents. Learn techniques for better time management, allowing you to be more efficient in your real estate business.



Monday and Tuesday, October 9 & 10, 2017

Join Amy Chorew of BHGRE and Robin Erlenbush in this interactive day and a half session. You’ll learn the skillset needed to engage high net worth customers, the approach to selling high-end properties, and gain insight into this market segment. Reserve the time on your calendars now.


Staging Class

Wednesday, October 18, 2017

Join Martha Webb, author of the Dress Your House for Success series, to learn about how to stage a property for the greatest impact and the greatest sale price. This class will qualify attendees for the Certified Home Marketing Specialist designation. Reserve the time on your calendars now.

Purchase both the luxBHGRE and Staging classes for $179. Registration details to come.


The BHGRE New Agent Greenhouse Overview

Date: Monday, September 11 Time: 2:00 p.m.- 3:00 p.m. EDT

New to Better Homes and Gardens Real Estate? Join us for this fast-paced hour where you’ll learn the top Greenhouse applications to get your business up and running quickly.


Digital Marketing Center – Class 1

Date: Monday, September 18 Time: 2:00 p.m.- 3:00 p.m. EDT

In the Digital Marketing Center, you can create beautiful digital marketing pieces for email or web distribution, for listings or for your buyers. This class will cover the basics of how to use the Digital Marketing Center.


Exploring the BHGRE Print Marketing Center w/Matt Irwin

Date: Wednesday, September 13 Time: 1:00 p.m.- 2:00 p.m. EDT

BHGRE’s print marketing center, powered by Xpressdocs, offers the tools you need to support BHGRE’s brand image, including personal marketing and buyer and seller materials. Join Matt Irwin from Xpressdocs in this monthly call-in class designed to help you optimize the BHGRE print marketing center.


Digital Marketing Center – Class 2

Date: Monday, September 25 Time: 2:00 p.m.- 3:00 p.m. EDT

This class expands on the knowledge you gained in Digital Marketing Center Class 1. In this session we will explore the campaigns within the Digital Marketing Center.

To enroll for a session, just visit the Training Calendar in the Greenhouse. Click here for directions on how to enroll for and launch a session


Get Zapped!

Get Zapped is a weekly training series designed to offer business-building training for agents utilizing Zap. Agents may choose to register for one session or more sessions.

Get Zapped! Using Follow-Up Plans

Date: Tuesday, September 5 Time: 3:00 p.m.- 4:30 p.m. EDT

Zap Follow-up Plans are customizable to include a variety of touch points including drip email, phone prompts, and personalized email scripts. Participants in this course will be shown how to use Zap Follow-up Plans to organize their prospecting efforts in order to save time. We’ll also review the ZapScoreTM and Contact Profile to show how to use the valuable insight to personalize follow-up phone calls and emails. Log into your Zap CRM to do the hands-on.


Get Zapped! Setting Up Listing Alerts Zap vs. MLS

Date: Tuesday, September 12 Time: 3:00 p.m.- 4:30 p.m. EDT

You have a beautiful, user-friendly new website which allows you to easily send new listing alerts to your leads. Participants in this class will see how to sign in as a contact to save searches and set up new listing alerts. You will also hear the advantages of using Zap versus your local MLS for this service to your customers. Sign into your desktop Zap account to try out this valuable tool!


Get Zapped! Working Your Database

Date: Tuesday, September 19 Time: 3:00 p.m.- 4:30 p.m. EDT

Want to boost your lead conversion rate? Use the amazing tools in Zap and you could see them jump sky high! Participants in this session will see how to use Follow-up Plans, Scripts, Welcome Letters, New Listing Alerts and the mobile CRM to transform relationships from leads to clients. Have your CRMs ready, both desktop and mobile, so you can use these tools!


Get Zapped! Zap Seller Tools

Date: Tuesday, September 26 Time: 3:00 p.m.- 4:30 p.m. EDT

Want to use the tools in Zap to help win more listings and provide better service to sellers? Join in this session to see how add Zap into your seller conversations with the Zap Pricing Tools and Watched Home Updates. Observe how to add seller scripts and create Follow-up Plans to help you stay connected to potential sellers. You’ll want to log into Zap to try out these tools.

There are 2 easy ways to register for these Zap sessions:

1. Through the Greenhouse calendar, or

2. Through the Register for/Watch Get Zapped Series section in the ezZap area of Be Better University





Women’s Council of REALTORS® KC Hosts The Beverly Carter Story


REALTOR® Safety Month is just around the corner, and with it comes a spotlight on violence toward real estate agents. Stories about victims of these heinous crimes, while relatively uncommon, thank goodness, are sobering reminders of the risks real estate agents take every day, and even one story is too many.

Familiar to many of KCRAR’s members is the story of Beverly Carter, who was just doing her job when she became the victim of a horrible crime.

To ensure that Beverly’s tragedy need never be repeated, her son Carl Carter, Jr. is travelling the country to tell her story and spread awareness of REALTOR® safety and victim advocacy.

A REALTOR® himself, Carl Jr. announced the launch of the Beverly Carter Foundation earlier this year, a non-profit organization that “hopes to ensure safety for real estate agents around the country.”

“The whole mission is to provide resources at every level (at no cost) to do my part in making sure that what happened to my mom never happens again,” Carl told Inman News.

Carl, Jr. will be bringing his message to Kansas City this September, thanks to the Women’s Council of REALTORS®, Kansas City Chapter. Join WCR at 11:00 a.m., Thursday, September 7th at iWerx (1520 Clay st, North Kansas City, MO 64116) as Carl shares his mom’s experiences. Please RSVP by clicking here or by calling 816-777-3252 no later than August 30th.


Rock the Block

On September 20th, KCRAR REALTORS® and Habitat for Humanity KC are going to “Rock the Block” in an Association-wide effort to clean up, fix up and show up to support our community.
KCRAR’s largest event is returning for 2017, and is promising to be bigger and better than ever. This one-day event will be the largest of its kind in Kansas City and will provide our REALTOR® members the opportunity to make significant contributions of their time, money and talent to benefit Habitat for Humanity KC and improve property values one neighborhood at a time.

This year, our efforts will be focused on the 4300 block of Bellefontaine Avenue in Kansas City, MO. We are anticipating over 400 REALTOR® members to participate, and hope to help 20 homeowners.

REALTORS® in our area know what abandonment and home-maintenance issues can do to neighborhoods. KCRAR knows how invested our members are in giving back to their communities. REALTORS® Rock the Block is KCRAR’s day of service to the community.

If you didn’t attend last year’s event, you can watch a recap below. If you’d like to attend, then check with your Broker to see if there are any opportunities available.

There are also plenty of sponsorship opportunities available, so be sure to click here to view the many different ways you can help bring this event to life.

Facebook unveils first ad product for real estate-Inman






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