What Did I Miss? 9-9-14

Open House Month

September is Open House Month at Better Homes and Gardens Real Estate from BHGRE on Vimeo.

Dear Better Homes and Gardens Real Estate Network:

We are excited to announce that Better Homes and Gardens Real Estate will hold its fall national open house month during the month of September. We are asking all of our associates to participate by hosting Open Houses throughout the month!

To promote the event, we will launch a BHGRE® Open House Sweepstakes that will allow consumers a chance to win $2,500. Consumers can enter by going to any BHGRE open house and uploading pictures of themselves next to open house signs, and then posting these pictures using their favorite social media platforms (Facebook, Twitter, Instagram, or Tumblr) with the hashtag #BHGRESweeps.

The agent who shows the house to the winning consumer also wins!  A $500 cash prize can be yours – so encourage your prospects to enter and have them include a hashtag of your full name so you can be included in the fun!

Please check the Better Homes and Gardens Real Estate Facebook page for more information on this event.  Also follow the All Things Real Estate BHGRE Facebook page for Open House best practices and tips throughout the month.

To help you get ready for this exciting initiative, we have prepared the following tools and resources available in the Greenhouse so you can create your own remarkable and successful event:

-Download the Open House Sweepstakes flyer and hand it out at your event, mail it to your contacts and distribute it at local establishments with information about your local open house. Click here to download.

  • Dedicated training programs on the Greenhouse with best practice tips on conducting a successful open house. Topics include: Preparing for an Open House, Day      of Tips, and Successful Lead Follow Through. Visit the training tab on the Greenhouse and register today.
  • Customizable drip email campaigns available in the Digital Marketing Center to help you promote your Open House.
  • Open House Sweepstakes Social Media Kit complete with sample posts you can use to reach your social sphere available on the Greenhouse. For suggested      sample posts click here.

Watch Karlton Utter, Director of Learning Technologies and Tara Simpson, Marketing Manager as they tell you a little more about the open house month by clicking here! What better way to showcase a new listing and impress those homeowners than by participating in the BHGRE Open House Month? Get your listings ready and start coordinating your open houses today!

 

Fusion- March 22-24 Vegas

http://eventsbhgre.com/fusion-2015/

 

Agent EConnect

On the heels of launching My Home Compare 2.0, as well as the My Home Compare video, we have more exciting news and wanted you, our valued tech team members, to be the first to hear about it.

We’ve created a new client communications program called Agent eConnect. This powerful email tool greatly enhances your ability to share marketing messages with your clients, while saving you a ton of time.

Agent eConnect content automatically displays in major email clients (e.g. aol, gmail, yahoo, outlook) . . . no more opening attachments or sending links. Plus, you can even access and send messages to anyone in your Outlook contacts.

Here is a snapshot of this email template.  We continue to work with the programmers to fine tune the look of the email, so the elements display consistently across major email clients.  You will be receiving a “test copy” in your inbox from me within the next hour.  Please note: Due to SPAM regulations, emails sent from Agent eConnect are metered to no more than 100 per hour.

We invite you to explore Agent eConnect by visiting kchagent.com/MyMarketing/Agent eConnect today, so you can see firsthand how we’ve included your agent branding and message editing capabilities, all in a ready-to-use template. Please note: Our first template is available.  Additional templates will be released in the future.

Do you know the market?

How many homes are currently for sale in your MLS?

12304 in the MLS, 1994 in Clay & Platte County

What percentage of the inventory is distressed, either short sale or foreclosure?

We have seen 33 months of consecutive year-over-year declines in foreclosures

The 12 month sum of completed foreclosures is at its lowest point since December 2007

In Missouri foreclosures account for only .7% of mortgaged homes vs. 1.6% nationally

In Missouri the Housing Price Index for Single Family Homes, excluding distressed properties, is -6.8% from the peak in the market July 2007 to current. This is well below the national 11.9% decrease from the peak in April 2006.

To follow are reports done by CoreLogic:

National Foreclosure Report

The Market Pulse

Home Price Index Report

Is inventory increasing or dropping by what percentage?

Inventory in Greater KC is decreasing.

What’s the absorption rate based on price ranges?

Heartland Year to date, sales were down 1.0% or 210 units for a total of 20,557 for 2014. The average price for the year is running at $190,667, up 5.8% from 2013′s average of $180,252.

Clay Ray- Year to date, unit sales are down 0.6%, with 2,694 units this year versus 2,710 last year. Year to date, the average price is up 10.1%. The average price is $172,751 versus $156,885 last year.

Platte County- Year to date, unit sales are up 0.9%, with 1,181 units this year versus 1,171 last year. Year to date, the average price is up 8.7% from last year. The average price is $221,599 versus $201,989 last year.

• Cyclical nature of real estate

http://www.dce.harvard.edu/professional/blog/how-use-real-estate-trends-predict-next-housing-bubble

• Home price index

http://us.spindices.com/indices/real-estate/sp-case-shiller-us-national-home-price-index

• Tax benefits of ownership

http://www.nahb.org/generic.aspx?genericContentID=113542&channelID=311

• Interest rate advantages of today

http://mortgage-x.com/trends.htm

• Ownership costs dropping below rental costs

www.nytimes.com/interactive/2014/upshot/buy-rent-calculator.html?abt=0002&abg=1&_r=0

• Affordability of homes

http://www.businessinsider.com/historic-home-buying-opportunity-ending-2013-5

Other benefits of home ownership : Forced savings, equity build-up through mortgage pay down

 

 

NARs Realtor Benefit Program

 

 

Discounts For Clients in MyBHGGreenHouse

 

  Ace World Wide Ace World Wide, the nation’s leading residential and corporate moving company, is the nation’s premier agent of Atlas Van Lines.

 Budget Truck

Save up to 20% on truck rentals. Whether moving across the street or across the country, Budget Truck Rental can help get movers there with boxes, moving supplies, pack and load services and truck rentals.

 

Choice Hotels

Receive up to 20% off at Choice Hotel properties. You can also extend this special discount to your clients as well!

  • Phone: 800.4.CHOICE
  • Corporate ID# 00803280
  • Visit Now

Move Included

The idea is simple: a comprehensive marketing program in which the seller offers a move credit to potential buyers. Move Included provides you with branded marketing collateral to assist your listing presentation and communicate this offer to potential buyers.

PODS

PODS is reinventing the way people move and store by making it less stressful, less work and more convenient. Your clients can receive10% off their next moving and storage project

Phone: 866-959-7637

Discount Code: BHGRE

Protect Your Home – ADT Authorized Dealer

Give your clients the peace of mind they deserve as well as receive a $150 referral payment for any individual that they refer that installs an ADT monitored security system through Protect Your Home. Free client marketing flyers are available to promote this special benefit to your client.

BHG Greenhouse Shopping

BHG Approved Suppliers

Download the Approved Supplier List from Greenhouse.  Learn how to get discounts for your wireless plans, where to order compliant signage, technology services, and more!

Better Homes and Gardens’ Products

  • BHG Books- Order 5 different BHG books for your clients (or yourself!) at 50% off retail pricesbhgbooks
  • BHG Flower Arrangements & Gifts- 20% off ALL FTD orders.  Follow the link to FTD from your Greenhouse Shopping tab.
  • Personalized BHG Magazine Subscriptions- Personalized Magazine Gift Subscriptions Program is a powerful marketing tool that is effective, affordable and easy-to-use. Send a subscription to Better Homes and Gardens Magazine (12 issues over 1 year) or Traditional Home Magazine (8 issues over 1 year). For only $13.25. Order online and pay by credit card. Each issue will be personalized with your Loyalty Label on the cover that includes your logo, your name, phone number and 2 lines of customizable text. They also send a Thank You postcard on your behalf to announce your gift subscription.
  • Generic Magazine Subscriptions- Choose from 11 different Meredith Magazines (including BHG, Family Circle, Fitness, Parents, EatingWell, and more).  These subscriptions won’t have your picture or logo, but can make great gifts just the same.  Each subscription is only $4.97 each.
  • Bulk BHG Magazines- For just $2.00 per issue, you can order bulk shipments of Better Homes and Gardens magazines to place in your Open Houses or Luncheons. Orders can be placed for any quantity (no minimum) and the cost includes shipping to one address. Order early though! To ensure you receive your bulk quantities on time, you need to order at least 10 weeks before the start of the month you would like to have your magazines delivered.
  • Supply Closet- The BHGRE Supply Closet is where you can find branded promotional items that the brand has purchased for various national events and promotions.  Take a look inside to find all sorts of items such as desk supplies, apparel, bags and beverage holders.  Supplies are limited so grab them while they last.

Keep in mind that any magazine subscriptions (Generic or Personalized) can take up to 6-8 weeks to start delivery, so order early!

BHG Learning Center

The new Learning Center is now active!  You can see upcoming classes, view the course descriptions, and register online.  Visit these areas by clicking on the Learning tab in Greenhouse.

  • BHGRE Learning Center- Here you will find the calendar of available classes for registration, course tools and resources as well as recorded self-paced sessions. You also have the availability to track your scheduled and completed sessions in “My Learning History”.
  • E-Learning Videos- Here you can access the recorded versions of the BHGRE Greenhouse and Skill Development training sessions. These are full length, recorded versions of the live sessions for you to watch at your leisure.
  • Quick Tutorials- Here you will find bite sized learning sessions (60 seconds or less) on a specific skill or tech business building technique.  Each quarter we will feature a new learning track and topic to complement our live webinars.

Digital Marketing Bug Fixes

Greenhouse states that Market Leader has fixed all the known bugs in the Digital Marketing Center.

Mac users are advised to use Firefox for using the Digital Marketing Center.

BHG Help Desk stresses to please report ALL issues to them.  They want to know about any and all issues you may be having, so that they can work to get them resolved.

They also mentioned to always send suggestions for improvement their way.

Looking for the perfect App?

http://www.repurposedapps.com/

 

Photo SEO

http://bhgrealestateblog.com/optimize-real-estate-photos-seo-2/

 

Check out our new listings.

 

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